Toyota has announced that the Etios Hatchback will retail for around Rs.4.5-5 lakh and will be powered by a 1200cc petrol engine. The Etios will mark Toyota's foray into the B+ car segment and will compete against the likes of Hyundai's i20, VW polo's and Maruti-Suzuki's Swift. The Etios sedan will be priced around the Rs.10 lakh mark and will be powered by 1500cc petrol engine. It will compete against the current C segment offerings like Ford's Fiesta and Honda's City top name a few.
Toyota officials did not release any more information as the scheduled launch of the Etios concept is in December 2010. Toyota is expecting tthe Etios to register sales of around 7,000 units in the first year of its launch.
Speaking to the media at the Auto Expo, Kazuo Okamoto, Global Vice-President, Toyota Motor Corporation, said that the manufacturer is very excited to finally showcase the Etios Concept which has been specially developed for customers in India. He further said that Toyota's tagline of 'World First, India First' represents the manufacturer's choice of India for the global premier of the Etios concept following which exports to other countries will be evaluated.
Okamoto also said that India is a very important market globally for Toyota. He further commented that the developed markets will not grow at the pace of the comapny's needs and it will be the emerging markets like India and Brazil that will grow faster. Speaking about the manufacturer's future plans, he said that India will play a pivotal role in Toyota's global expansion plans and the time has come for us to strategically accelerate our growth here. He also revealed that Toyota is aiming for a 10% share of the car market by 2015.
The Etios, orginally known as the EFC or the Entry Family Car will don a 1.4 litre diesel engine that's housed in the Yaris and a 1.2 litre or 1.3 litre petrol engine. T It also has the I-real mobility tool. Toyota will set up a new plant and supplier base where the Etios will go under production. The Etios will be initially avaialble in 10 cities including Mumbai, Cochin, Lucknow, Chandigargh and Ahemdabad by the end of this year.
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