“For now, this is the only price increase that we are announcing. We have tried to keep the impact of costs on the consumer as low as possible” he said. Mr Boneham also said that the price increase will only be made on the Figo, as the company was “comfortable with the margins on the other products”.
Sunday, April 17, 2011
Ford increases price of the Figo by one percent
Ford India has increased the prices of the Figo by one percent. As we talked with Michael Boneham, president and MD, Ford India, yesterday at the unveiling of the new Fiesta, he told us about the development. Mr. Boneham was answering a question from Motoroids about the impact of the rising input costs on the margins of the company.
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